What would you say has been Datalinx biggest success?
Definitely our relationship with Sage; which over the past 18 years has strengthened. This has enabled us to provide integrated systems which meet their customer’s needs across most Sage platforms
What are the challenges of working in the software industry?
We are perceived to be in a vertical market of warehousing yet our products are expected to work across a range of industries from furniture suppliers to aerospace. We produce functionality which is similar in context however varies substantially in each business application. The requirements and processes demanded by the various industries are diverse. The need for full traceability within the food and pharmaceutical industry is dictated by legislation; however traceability will be utilised differently dependant on the industry, the products and the end user requirements.
Where do you see the supply chain industry and warehousing headed?
Online purchasing is re-shaping the needs of warehousing putting significant volume demands on software. The customer expects to order two or more similar products, and return what not suit or fit. This has created a dramatic increase in the number of returns to be processed, with increased inspection, repackaging and restocking costs. To minimise these costs businesses have to re-evaluate processes to create faster more efficient warehouses, putting greater demands on the software. The smaller business is today demanding the functionality of larger systems at a smaller system price.
Where would you like to see the company go in the future?
We will stay focused as warehousing specialist, but to absorb the ever increasing software development costs, we need a larger customer base. Much of this increased growth is already happening with our Sage ERP X3 product, which is already installed in North America, Australia and South Africa. However to further reduce costs, we are beginning to write new software routines that are portable across other platforms including Sage 50 and 200